Kent Express

SEO Strategy

Our collaboration with Kent Express initiated through an extensive partnership in the field of SEO, covering a wide array of essential components:

Keyword Research and Site Architecture

• Performed comprehensive keyword research to pinpoint pertinent search terms.
• Executed website structural enhancements by organizing related keywords and establishing a coherent page hierarchy.
• Recognized chances for incorporating new pages within the current framework and devised a comprehensive integration strategy.
• Formulated a strong internal linking strategy to elevate search rankings and enhance Google's comprehension of page objectives.
• Established a robust network of external links from pertinent websites and articles to nurture trust and bolster authority.

Transition to Link-Only Provider

Meticulously developing a strong internal link profile played a crucial role in enhancing rankings and aiding Google in understanding the intent behind each page.

CTA Factors

We employed a variety of advanced strategies to increase conversion rates and boost overall revenue for Kent Express:

• Revising Pricing Structures: Leveraging extensive data from the past two years, we revamped the delivery pricing structure. This subtle modification led to an impressive 35% revenue increase. Recognizing that pricing perceived as unfair could discourage customers, we strategically incorporated margins into various aspects, effectively aligning prices with customer expectations.
• Enhancing User Experience: Through rigorous analysis, we pinpointed pivotal moments in the user journey where customers faced challenges in finding products or information. Our focus shifted to delivering solutions at each of these junctures, effectively meeting their needs. This emphasis on improving the customer experience not only raised user satisfaction but also led to a significant increase in conversion rates.

PPC Transformation

Our Pay-Per-Click (PPC) advertising strategy underwent a substantial metamorphosis:

• Initial Challenges: In the beginning, our Pay-Per-Click (PPC) campaigns faced challenges due to suboptimal return on investment (ROI), making it challenging to justify the allocated resources.
• Shift to Google Shopping: Acknowledging the necessity for a strategic shift, we migrated to Google Shopping, achieving an exceptional 350% return on investment (ROI). This remarkable result, excluding repeat visits, played a crucial role in substantially increasing both website traffic and revenue. Ongoing optimization firmly established PPC as a fundamental component of our company's success.

Landing Pages and Content Redesign

As Kent Express introduced new products and services, it became essential to undertake a thorough revamp of landing pages and content. In close collaboration with Kent Express's team, including their developers, we initiated the following projects:

• Development of Fresh Landing Pages: We designed new landing pages, meticulously integrating persuasive calls to action, trust-building indicators, and prominently featuring essential products available for purchase.
• Emphasizing Keyword Optimization: Each page underwent meticulous tailoring to align with comprehensive keyword research, ensuring thorough information to effectively address user queries. This strategy aimed to enhance user engagement and boost conversion rates.