Link Building Case Study


We were used purely as a link building service for the Mccarthy, to increase organic traffic.

mccarthy logo

Who is Mccarthy?

Mccarthy is a personal injury and negligence lawyer firm based in Dublin and Cork. It has a great brand and reviews, it just needed that boost that link building could provide.

What did we achieve?


Traffic Increase


Keywords Increase

site traffic

Our Link Strategy

Niche Edits

Inserting text links from existing blog pages by making minor edits to fit them contextually, known as niche edits is a great way to grow organically. Old pages often have a lot of age and have sometimes accumulated natural links so can add more value. Bloggers often charge more for fresh articles anyways so these, in our opinion offer more value for money.

Guest Posts

Guest posting on other sites with an outgoing link is a great way to gain traffic and SEO value by featuring on the front of a site. Whilst the articles are fresh and carry no value they gain more exposure and could be read more if the site has a lot of traffic or has seen big growths since the old existing posts. Many people often opt for them because they’re scared of the idea of niche edits and article context can be specific to your product or service within site guidelines. Though these more than often cost more and in my opinion don’t add any more value.

What we do

Oh Ahrefs they clearly saw a huge gain after we started in July, though at a delay of about 2-3 months! We always say to think 3 months ahead with links.


Link Building

We build monthly links for Mccarthy from strong sites that we outreach to, creating a natural anchor profile using our strategy. We triple check all our domains to make sure they don’t contain any spammy links and can offer real value & relevance to our client’s site.


James sends us his target anchors each month and we invoice him for the custom amount based on the links we provide. He opts for full pre-approval.


We negotiate the best pricing for all of our links by heckling because we all know that bloggers love to over charge! Since Mccarthy are on a subscription service we only charge them the cost of the link plus our fee so our margins are always the same and the client never has to overpay for a link.

Landing Pages & Content

Growth, depends on the niche and location. We found it took about 3 months for these links to kick in and start really moving the needle since it was a new site. We often find with US affiliate links can take up to 6 months to see real movement, but our links are extensively tested on other sites so we know that they work.

Liam and his team have done a great job for my clients. He listens to what you say and thinks carefully about the types of links that are needed to help websites rank better on Google. Highly recommend the services of this company.

From Mccarthy:

We’ve been using Millenio’s link building services for a couple of years now. If we ever have any questions or issues they’re always quick to communicate and sort out anything for us. The links are very reasonably priced and the quality is amazing, we’ve seen massive ranking gains over our time with them and it saves us plenty of resources to focus on other tasks.

James Hubbard

Marketing Consultant, James Hubbard Consulting

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