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When you’re looking to grow a business and enhance a brand, it’s all about putting yourself directly in front of the right target audience. Outsourcing the key task of blogger outreach to a dedicated team of experts can make all the difference when you want to stand out from the crowd. To make sure you get off to the right start, we’ve put everything you need to know in one place for the very first time.
What is blogger outreach?
In every niche you can imagine — including your own — there are seasoned bloggers who have built up their own dedicated following. The role of a blogger outreach specialist is to introduce them to your business so that you can benefit from exposure to their audience. This approach will help with quality backlinks, brand exposure, and a whole host of SEO improvements along the way. While you could do this by yourself with plenty of guesswork, why take a chance when you can simply leave it to the experts?
Who is the right blogger for you?
Every blogger has a unique voice and a particular type of follower, and that’s a problem when you’re trying to choose who to approach. An expert will be able to dive into the detailed analytics of things like unique monthly traffic and domain authority so that there’s no guesswork or gut feelings. Selecting the right blogger then becomes a simple task because you can work through a list of recommendations and choose the right fit for your budget. And if you’re still unsure, a list of pros and cons can quickly be supplied so you can make an informed decision.
How does blogger outreach work?
Our goal is to demystify the blogger outreach process so that all you have to do is sit back and enjoy the good press and enhanced exposure you’ll receive. Here are the basics of how our proven strategy works so that you can see what you’re getting for your budget.
Audience overlap
Having a blogger with a massive audience and global reach is all well and good, but is it any use to you if their audience can’t relate to your business? We know from experience that less is more and that quality beats quantity when it comes to the size of the audience. Finding a niche blogger who has a captive audience largely made up of your target audience and dream clients is what it’s all about. That’s why we start by getting to know your business as if it were our own. From there we can make sure that your audiences overlap.
Voice and brand alignment
Because every blogger and every brand has a voice, you need to make sure you share a common language. While you never want to try and force a creative blogger to write in a completely different style, you do need to make sure they resonate with your brand image. Want a homely, wholesome brand? Our experts will make sure to avoid approaching bloggers who are controversial and outlandish. Outsourcing this key task to someone who has been there and done it can streamline the process and build your strategy on a solid foundation.
Content ideation and brainstorming
While anyone can create a lengthy list of blog topics and churn them out, we both know that your business deserves real quality. Connecting with a skilled blogger who has built a loyal audience from the ground up becomes so much easier when you have someone who can drive the content creation in exactly the right direction. To make sure nothing is missed or overlooked, our experts take the time to check that every line is helping your business to grow. We’ll handle the back-and-forth, build a lasting relationship, and save you plenty of valuable time that you can then use to focus on what you do best. Exactly what you want to hear when you’re looking to outsource blogger outreach to a team who have already been there and done it in your industry.
Strategic direction
Having a clear strategy and staying true to it at all times is what makes all the difference when you want to see tangible results. Your business needs to have a content strategy that aligns with your core goals, and that’s where we come in. At every step of the process, we ask the key questions that make sure not a single ounce of effort is wasted:
- How will the audience react to a new blogging voice?
- How can we tie in seasonal trends and annual events?
- How is the blogger showcasing the brand and is it working?
- How would a longer form vs shorter form piece of content perform?
By always going back to basics and asking the fundamental questions, we make sure you’re always heading in exactly the right direction. But there’s one more key thing you cannot afford to overlook when it comes to the world of blogger outreach…
The technical side of blogger outreach
Creating a diverse, robust, and sustainable network of highly relevant online links is the key to making blogger outreach work for your business. These links are the little nudges that Google needs to see when you want to prove you have something unique to offer.
Mastering the analytics of linking can take years — the industry is constantly evolving as well — which is something you simply don’t have time for right now. Outsourcing your blogger outreach efforts to a team that understands both the creative and analytic sides of the coin really does make all the difference. It’s the numbers that tie everything together and take your online presence to new heights, so that’s where we work our magic.
The last word
Blogger outreach is one of those tasks that sounds as simple as popping off a couple of emails or DMs, but it quickly eats up your working day. The key is to outsource the entire blogger outreach process to a team of experts who can handle everything so you don’t have to. That way you will be able to focus on the creative side of things while fully leveraging the associated analytics. With the experts helping you, you’ll be able to focus on what you do best.
