by Liam Cook
October 19, 2024
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Do you LOVE backlinks, but find them hard to earn?
Interested in being an affiliate?
Deciding that you want to elevate your business and change how the search engines see you is simple, it’s making it happen that’s the difficult part. With so many different pieces of conflicting information online it is becoming increasingly difficult to know where to turn. Our approach has always been to keep things simple and work with full transparency. If you want to continually enhance the online reputation and search engine position of your business, strategic link building is the smart way to do it.
What is a link building package?
Anyone can add a few links to a website and then wait for something magic to happen, but that’s just not going to work. Nor will a heavy investment for a couple of weeks and then cutting right back thinking that everything is in place. Links need to be strategically placed, selected with a data-driven approach, and then continually monitored to maintain impact and quality. You will also find that the number of links needed to boost your SEO varies across time and from one industry to the next. It’s a subtle art that requires a deep dive, which is why investing in the full package makes all the difference. Hiring a team of experts who will take care of everything associated with link building will make things so much easier.
Defining your link building package
The chances are that you won’t know how many links you want or where to find them, and that’s absolutely fine. You come to the experts so that these questions get answered for you, so that’s precisely what we do from the moment you connect.
We understand that investing in a link building package is a big decision for any brand or business, and it’s something we make sure is fully custom. No two businesses are the same, so you need a level of choice and flexibility that accurately accounts for this. Here are the key factors that go into shaping your link building package:
- Business size matters because it will determine the choice of links, the scope of the package, and how many resources you can put behind it
- Industry and niche are both important when finding relevant links that will make a real difference to your position in search
- Budget also matters because there are always options to scale up or down as your business continues to grow
In our experience, it’s also important to take into account the likely time frames to see improvement. Investing in a link building package that lasts for at least 2-3 months is always the best approach. If your budget allows, you would have link building as an ongoing activity that would then adapt to the changing nature of your business.
The benefits of a complete link building package
No one can reasonably be expected to run a business, market a business, and teach themselves a seemingly never-ending array of SEO techniques. You shouldn’t have to, which is why we always recommend investing in a comprehensive link building package.
Complete coverage
A link building package allows you to get everything covered for one simple, transparent payment. You can think of it as a smart way to lay the foundations for a highly sustainable SEO strategy that will support your growth goals. You also won’t have to worry about finding a small army of third-party providers for various parts of your link building campaign. Ideal when you want to be able to create a seamless approach that will allow you to focus on what you do best.
More time for other tasks
Investing in a link building package takes one of the week’s major tasks off your to-do list (promoting your business online) and frees you up to work on other key tasks. You never started your business to become a digital marketer or SEO specialist anyway, so why try and turn into one when it’s much easier to hire one? When you put it like that it really does make sense to get quotes for custom packages that will save you time while your business grows.
Proactive monitoring
Finding a great link to add to your site is, unfortunately, only the beginning. While printed content is static and doesn’t change, online content can change in an instant. If your website is unwittingly linking to a site that now promotes a close competitor, your link building strategy is actually working against you.
The problem is that you simply don’t have the time or in-house resources to continually monitor every link. That’s why a comprehensive link building strategy can make all the difference because it makes sure you’re always on the front foot. Using link building experts who know what to look for and which tools to use will ensure that you continue to benefit months after a link is initially added.
Strategic direction
Professionally created link building packages will come with a high degree of strategic oversight. You should know that a specific approach that works at the start of the year may become gradually less effective as the months go by. This is because content trends and search engine algorithms are in a constant state of flux. Now that you know this, it makes sense to have an expert continually refining your link building package so that it evolves with the times. Think of it as an investment in the continued performance of your business and you’ll know it is clearly worth it.
How do you create a custom link building package?
The best way to do it is always to come to an expert and tell them about your business. Once they see your industry and understand your audience, they will be able to recommend several options at various price points. This type of collaborative approach enables you to understand your options and gauge the return on investment. It’s also the perfect time to ask questions and suggest changes that wouldn’t be possible if you were simply picking from restrictive fixed link building packages.
Who can help with a custom link building package?
Our experts are always on hand when you want to be able to get things moving without delay. They’ll guide you through your options, explain any technical details you want to know, and then show you exactly where your link building budget is going. You’ll also get easy-to-follow periodic reports that highlight results and recommend the next steps so that your strategy continually evolves.
