Digital PR, similar to traditional PR is an online marketing strategy used by business owners to increase a brand's online presence through search engine optimization rankings. It involves online press releases, key media coverage on well known online publications.
Standard link building offers high-quality backlinks, placed on relevant websites in the range of Dr30-Dr75. By comparison, a digital Pr campaign will aim to place links on sites like the Sun, Metro, Huffington Post, Ok Magazine, Marie Claire, Cult of Mac, all of which are print publications with a huge target audience and are Dr75+.
A digital PR campaign will only offer a link to the homepage with a branded anchor. If you created a piece for content marketing in the digital pr strategy then it's likely you'll get a link to that page too. On the other hand, standard link building gives you the opportunity to get both money page keyword anchors to really move the needle alongside branded.
Digital PR services vary based on their KPI targets. Many digital pr strategies will charge you for research on a creative content campaign and push it out for brand awareness. The links you get are down to how well the piece gets picked up. The downside of this is that you'll often pay a high price for the research and you'll get low quality or no links back.
As link building and digital PR specialists we prefer to have a guaranteed tangible result for your money, so we sell digital PR links on an individual link basis with a KPI of DR75+ and guaranteed to be follow. You'll often pick up some no-follow links along with our content campaign, all of which we don't charge for.
There are no retainers, no contracts, buy them as you need them. Read our FAQs for any other questions on our digital pr service.
We aim for a month to get your digital pr links back to you. Though any successful digital pr campaigns take time and if your niche is difficult or the content isn't getting picked up as quickly as we like it can run over.
Digital PR campaigns are great for building high authoritative links to help when ranking in search engines. Though you can rank a site with both link types, when it comes down to the specific pages you will need some standard link building to get keyword anchors.
We’ve told you about how great our links are, but great links need a great team. With over 8 years of experience and untold hours of refined link building, we’re happy with our skillset and our culture.
We have access to all the top domains in the world giving you the opportunity to be placed on any well-known site. Also unlike any other digital pr agency, we operate on specific KPIs to guarantee you high-quality follow links for your money.
As long as the domain lasts and we also guarantee them for a year.
Sadly not, it really depends who is willing to take up the article, so we're able to specify on the site but we guarantee you'll love it.